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![]() To avoid the trap of competing, RENEWAL is needed.Renewal at the Individual Business Level The Economic and Legal Barrier - natural monopoly, high volume leads to rapid cost advantage, network externalities discourage imitation, patents or legal permits block imitation.The Brand Barrier - may conflict with other companies’ brand image, companies that value-innovate earn brand buzz and a loyal customer following that tends to shun imitators. ![]() The Cognitive and Organizational Barrier - requires significant organizational changes, value innovation doesn't make sense to company's logic.The Alignment Barrier - aligns value, profit, and people.As a company and its early imitators succeed and expand the blue ocean, more companies are always trying to join them and eventually the ocean turns redīarriers to Imitation There are 4 barriers:.Once a company creates a blue ocean and is known, imitators soon appear. ![]()
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